Wednesday, July 31, 2019

A Good Teacher Essay

Education is one of the most important parts of our life. Therefore all teachers should try to be a â€Å"good teacher†. The teacher is to help your personality and learning. First, a good teacher is not boring. A good teacher must have â€Å"knowledge† of his/her subject matter. A good teacher should know how to explain the content in easier way that he is teaching. Being a good teacher is to understand the student. In addition, a good teacher should be able to understand that it is important to teach in simple steps so that all students in the class can understand the lesson. The â€Å"good teacher† works with students. A friend of mine told me her math teacher tolerates only students who are good at mathematics or those who have special interest in the subject. Towards the rest of the class my friend says she’s very exacting. She gives homework and tests without bothering to ask about difficulties. She doesn’t try to explain it and as a result many students keep getting bad marks. I family believe teacher shouldn’t forget that all students no matter of their color, race or gender have equal ability to study. Different students have different learning system. Some can learn things easily while others need to spend more time over a given task. That’s why it is advisable for a teacher to know his students individually so that he can remember what kind of problems they have and find the right way to help them. There’s no doubt that teachers have immense influence on their students. That’s why it it’s their responsibility to find the best approach of teaching and make classes more amusing and interesting. A Good Teacher Essay â€Å"Plants are shaped by cultivation and men by education. We are born weak, we need strength; we are born totally unprovided, we need aid; we are born stupid, we need judgement. Everything we do not have at our birth and which we need when we are grown is given to us by education. † (Jean Jacques Rousseau) It can be seen that education is one of the most important factor of our life. It is the tool that shapes us intellectually, socially, emotionally and personally. The kind of education that we receive depends highly on the educators that we encounter. A positive or negative encounter can impact our entire life. Therefore, if it is intended for today’s students to be responsible citizens of tomorrow’s society, then all teachers should emulate the roles of a â€Å"good teacher†. A good teacher is one who is knowledgeable of learners and their development, knowledgeable of subject matter and curriculum goals, creates a good learning environment and†¦Ã¢â‚¬ ¦. It can be noted that from the interview conducted, Teacher X exemplifies most of the features of a â€Å"good teacher† and is therefore considered as one. Before entering in a classroom, a â€Å"good teacher† should be highly knowledgeable of the subject area they will be teaching and have a clear understanding of how to organize the curriculum in order to meet the need of the students and the objectives of the school. The interview highlighted that Teacher X is one of the chief writers of the curriculum for the examination body of her institution. It will be ones belief that a personnel would not have been bestowed such privilege if she was not competent in her subject area. She also outlined that her learning objectives are based on the knowledge, ability and skill of the students. This further exemplifies her since Darlington-Hammond and Baratz-Snowden (2005) states that based on the learning needs of their students, teachers must make a wide variety of curriculum decisions, ranging from the evaluation and selection of materials to the design and sequencing of tasks, assignments and activities to the assessment of learning to guide further teaching. The development of the curriculum in light of the students’ interest fosters intrinsic motivation and stimulates the students’ passion for learning a specific subject area. If given the opportunity for input, students’ will generate ideas and set goals that even the teacher had not thought of. At this point teachers should embrace the fact that they do not know everything and should be willing to learn from their students’ in the process. A â€Å"good teacher† must take the time to know her students. Know not only their names or facial representations, but their readiness level, learning styles and interest. Students are all individuals who learn at different rates and in different ways. Tomlinson (2001) outlines that students learn better if tasks are a close match for their skills and understanding of a topic (readiness), if tasks ignite curiosity or passion in a student (interest) and if the assignment encourages students to work in a preferred manner (learning style). The classrooms of our society can be extremely diverse, so teachers must be able to differentiate intrsuctions to meet the individual needs of each student.

Internship Report on Banking Business Activities of Mercantile Bank Limited, Satmasjid Road Branch Dhaka.

Internship Report On BANKING BUSINESS ACTIVITIES OF MERCANTILE BANK LIMITED, SATMASJID ROAD BRANCH DHAKA. [pic] Submission Date: 15th November, 2009 Prepared for: Prof. Md. Ashraf Hossain Dean, School Of Business Asian University of Bangladesh Dhanmondi Complex House 36, Road 27 (Old), 16 (New) Dhanmondi R/A, Dhaka-1209 [pic] Prepared By: JOBYDA JESMIN ID: 200521050 Batch: 24th Section: Finance Program: BBA Dhanmondi Complex Asian University of Bangladesh Letter of Transmittal 15th November, 2009 Prof. Md. Ashraf Hossain Dean, School of Business Asian University of Bangladesh Subject: Submission of Internship Report. Sir, It’s my great pleasure to submit the Internship report titled â€Å"Banking Business Activities of Mercantile Bank Limited† that you have asked me to prepare as a partial fulfillment of my graduation. I have tried my best during three months working period to follow the instruction of you in preparing this report. Throughout the report I tried to demonstrate the available services matter of this branch of Mercantile Bank Limited. Finally, I would like to thank you for your valuable guidance and advice for preparing this report. I thereby strongly hope and believe that you would be kind enough to accept this report and give me a pleasure to be obliged. Thanking for your time and reviews. Sincerely Yours, JOBYDA JESMIN ID: 200521050 Batch: 24th Section: Finance Program: BBA Dhanmondi Complex Asian University of Bangladesh Acknowledgement First of all I would like to express my deep gratitude to the almighty Allah for preparing this internship report successfully. Internship is the part of the Bachelor of Business Administration (B. B. A. ) program that provides on the job experience for the students. The students get chance to work closely with the people of the organization and learn about the functions, responsibility and the environment of the organization. The internship program enables a student to develop their analytical skills and scholastic aptitudes and to have a real-life orientation of the academic knowledge. I express my deep gratefulness to Mr. Md. Sadruzzaman, Executive Vice President, for his kind permission to allow me for three months practical orientation in Mercantile Bank. My special gratitude goes to Mr. Shamim Ahmed, Senior Vice-President & Manager of Mercantile Bank Ltd, Satmasjid Road Branch, for his modern outlook and meticulous supervision to carry out the job perfectly. I am very grateful to Mr. Mamun Hossain, Executive Officer, for helping me a lot. Moreover I am very much thankful to my internship in-charge in various departments and all the officers of Mercantile Bank Ltd of Satmasjid Road Branch for helping me very much although having their busyness. Without their help and friendly cooperation it could be very much difficult for me to complete the report in time. So again I want to express my gratitude to all of them. Acronyms |MBL |= |Mercantile Bank Ltd. | |AD |= |Authorize Dealer | |PO |= |Pay Order | |A/C |= |Account | |CDS |= |Central Depository System | |DD |= |Demand Draft |ERC |= |Export Registration Certificate | |FDBC |= |Foreign Documentary Bills For Collection | |OBC |= |Outward Bills for collection | |IBC |= |Inward Bills for Collection | |GDP |= |Gross Domestic Product | |TT |= |Telegraphy Transfer | |L/C |= |Letter Of Credit | |BR |= |Bankers Report | |IBCA |= |Inter branch credit advice | |IBDA |= |Inter Branch Debit Advice | |IMF |= |International Monitory Fund | |IRC |= |Import Registration Certificate | |KYC |= |Know Your Customer | |CCI & E |= |Chief Controller Of Import & Export | |LDBP |= |Local Documentary Bills Purchases | |FC |= |Foreign Currency | |TIN |= |Tax Identification Number | |LCAF |= |Letter of Credit Authorization Form | |BTB |= |Back to Back | |FDBC |= |Foreign Document Bill Collection | |SWIFT | = |Society For Worldwide Inter Bank Financial Telecommunication | |FDBP |= |Foreign Documentary Bill Purchased | Executive Summery This is an internship report based on the internship program took place in Mercantile Bank Ltd, Satmasjid Road Branch, The main objective of this report is to analyze the Banking Business Activities and performance of Mercantile Bank Ltd. I got only three months to gather practical knowledge from this branch, although it was too difficult to gather maximum and proper knowledge within this short range of time. There is a great supportive role of banking system in human society. It plays a vital role for the economic development of a country. Banks are financial-service firms, producing and selling professional management of the public's funds as well as performing many other roles in the economy. The study was to analyze Banking Business Activities of Mercantile Bank Ltd, Satmasjid Road Branch especially: ? General banking ? Foreign Exchange and remittance Credit & Advance department Firstly, I worked for one month in General Banking. During this period I tried my best to cover most o f the basic stuffs. Clearing section was important part to focus on. There were other sections such as Account opening section, Computer section, Cash counter section. Second month I worked in the Loan and Advance sector. And I tried my best to understand what to deal about, what to think about when approaching for any loan proposal. In the final days, I was in Foreign Exchange department. There I was involved in learning the Import LC, Export LC, the operation of back to back LC, Lodgment & settlement of LC, IBP & FBP etc. Most of all I tried heart & soul to present all that I have learnt & thought to be comprehensive to me. Though a short time I got to be introduced with all the activities of bank but I tried my best to give full of me in the practical orientation in bank as well as in the report writing. TABLE OF CONTENTS Chapter One Introduction Page No. 1. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 1. 2 Background of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. 12 1. 3 Rational of the Report†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. 12 1. 4 Object ives of the Report †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 1. 5 Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 1. 6 Scope of the report †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 1. 7 Limitations of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Chapter Two Overview of Mercantile Bank Ltd. 2. 1 Banking sector in Bangladesh †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 2. 2 Historical background of MBL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 2. 3 Vision Mission & objectives of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 2. 4 Core values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 2. 5 Management aspect of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 2. 6 Divisional aspect of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 2. 7 Branch Network†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 2. 8 Information about the Satmasjid Road Branch†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 2. 9 Financial Performance of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 2. 10 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 2. 1 Financial Products and Services of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 2. 12 Credit Policy of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 33 Chapter Three General Banking Activities 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 35 3. 2 Account Opening†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 36 3. 3 Different Types of Scheme and Features†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39 3. 4 Cash Department†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦45 3. 5 Clearing House†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 46 3. 6 Issuing PO, DD, TT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 47 3. 7 Dispatch†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 3. 8 Issuing Cheque†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 3. 9 Closing of an Account†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦49 Chapter Four Foreign Exchange Department 4. 1 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 52 4. 3 Letter of Credit (L/C) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 53 4. 4 Parties to Letter of Credit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 54 4. 5 Import Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 57 4. 6 Requirements of an importer to open an L/C †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 58 4. 7 Lodgment of Import Document†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 62 4. 8 Export Section†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 65 4. Back to Back L/C †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 66 4. 10 Documents required for opening a Back to back L/C†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 66 4. 11 Foreign Remittance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 67 4. 12 Foreign Correspondent Bank†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 68 TABLE OF CONTENTS Chapter Five Credit DepartmentPage No. 5. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 72 5. 2 Importance of Credit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. 73 5. 3 Forms of Advances†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ 74 5. 4 Process of loan sanction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 75 5. 5 Different types of loan and interest rates†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. 78 5. 6 Types of Credit Scheme made by the MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. 79 5. Loan categori es and their Features†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. 83 . 5. 8 Credit Policy of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦94 5. 9 Credit Risk Management of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 95 5. 10 Credit Risk Grading†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦97 5. 11 Mechanism of Credit Distribution of the MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 101 5. 12 Necessary Documents for Loan Settlement†¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 103 5. 13 Credit Recovery of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 104 Chapter Six Others Services of MBL 6. 1 Cards of MBL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦108 6. 2 Online Banking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦109 6. 3 SMS Banking services†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .. 110 6. 4 SME Service Centre†¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ 10 6. 5 MBL Brokerage House†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦111 Chapter Seven Conclusion 7. 1 Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦ 113 7. 2 Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ 114 7. 3 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦119 7. 4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ 120 [pic] Chapter: 01 INTRODUCTION 1. 1 Introduction 1. 2 Background of the study 1. 3 Rationale of the report: 1. 4Objectives of the Report 1. 5Methodology 1. 6Scope of the report 1. 7Limitations of the study 1. 1: Introduction Internship is a temporary work program in which a student can gain supervised practical experience in a particular professional field. It is the period of time during which a novice in a field serves in a subordinate capacity and continues to gain experience; the learning period before one becomes an expert. Practical Knowledge is highly needed to match with the theoretical idea and knowledge. Banking industries are the best organization to practice the theoretical knowledge. This sector plays very important role in the economic life of the nation. The health of the economy is closely related to the soundness of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process of production, distribution, exchange and consumption of wealth. In this way they become very effective partners in the process of economic development. Within our country there are government banks, semi government banks, private sector commercial banks of Bangladesh and also it is the second-generation private bank in Bangladesh. It started its important moment when Bangladesh economy was undergoing through massive economy reforms and pursing unilateral and multilateral trade liberalization with the backdrop of the World Bank made international Monitory Fund *IMF* recommendation. This Mercantile Bank Ltd with its 42 Branches in Manipulate location of the country providing the best quality services to the clients and customers. For the duration of my 3 months internship period from 1st July to 8th October , 2009 in Mercantile Bank Ltd. Those types of experiences I have acquired these are bring together to formulate this report. 1. 2. Background of the study: Banks play an important role in the business sector and promoting industrialization and economic development of a country. Banks provide necessary funds for executing various programs underway in the process of economic development. This paper is entitled â€Å"Overall Banking Activities of Mercantile Bank Limited† originated from the fulfillment of the internship program. I have selected this topic to have insight knowledge about the Activities of Mercantile Bank Limited and to get an idea about the various types of deposit, loan which are mostly provided. This study will also give me a vague idea about the rules and regulations of providing loan, loan recovery and overall lending functions of a commercial bank. After three months of internship period I am supposed to prepare this report revealing findings, knowledge as well as experience gathered during internship period. 1. 3. Rationale of the report: Knowledge and learning become perfect when it is associated with theory and practice. Theoretical knowledge gets its perfection with practical application. As our educational system predominantly text based, inclusion practical orientation program, as an academic component is as exception to the norm. As the parties, educational institution and the organization substantially benefit from such a program, it seems a â€Å"win-win situation†. It establishes contracts and networking contracts. Contracts may help to get a job. That is, students can train and prepare themselves for the job market. A poor country like Bangladesh has an overwhelming number of unemployed educated graduates. As they have no internship experience they have not been able to gain normal professional experience of establish networking system, which is important in getting a job. Recognizing the importance of practical experience, an opportunity is offered by Asian University of Bangladesh for ts potential business graduates to get three months practical experience, which is known is as â€Å"Internship Program†. For the competition of this internship program, the author of the study was placed in a bank namely, â€Å"Mercantile Bank Limited†. Internship Program brings a student closer to th e real life situation and thereby helps to launch a career with some prior experience. 1. 4. Objectives of the Report: ? Broad Objective The study was conducted to make a review and analysis of the activities of MBL which include General banking, Credit Department and Foreign Exchange Sector. This paper attempts to discuss overall activities of MBL prescribed so far by Bangladesh Bank with a view to ensuring financial soundness of the banking sector. The purpose was also to make recommendations for improving the quality and soundness of those processes for consideration of the bank management. ? Specific Objectives: The specific objectives of this study are as follows: †¢ To present an over view of MBL. †¢ To know about the area of general Banking. †¢ To analysis the Lending procedures maintained by MBL. †¢ To observe principal Lending activities of MBL. †¢ To evaluate Lending performance of MBL. †¢ To know Foreign Exchange operations of MBL. †¢ To recommend suggestions for the successful Banking Operations of MBL. 1. 5. Methodology: For teaming up the data & information collected through primary & secondary sources, I have used both qualitative & quantitative method. During my study I followed some methodology to find out the fact & feature of the Bank which are given as follows: (A) Area of study: My project is the overall activities of MBL with reference to Saatmasjid Road Branch, Dhaka. In order to carry out the research work, I focused on taking the interviews of the Personnel involved in the different departments, Manager and Senior Level Employees, Business Clients and Account Holders and Particular departmental heads. (B) Sources of data/information: I have collected my information/data from the following sources, which helped me to make this report. The source has divided by two parts. Such as, 01. Primary source 02. Secondary source Primary sources: Many of the data and information were collected from my practical experience and queries from the executives and from related instruments while doing my internship at MBL. Secondary sources: Secondary data are collected basically from observation & collection from Journals, Brochures, Annual Reports, Paper, Magazines, Publications, Books and others form of publications as well as websites. Different statistical tools like mean, frequency distribution, tabular and graphical presentation are used to analyze data. 1. 6. Scope of the report: In this report I tried to describe overall banking performance. This report is a descriptive study which tries to focus on the theories and practices of banking activities in the context of the financial institutions in Bangladesh. It will not focus on the comparable practices of other banks. The study has covered a curtail idea on MBL, operational scenario of three departments of Mercantile Bank Limited, Saatmasjid Road Branch. Mentioning that, operations of three departments are closely related to each department’s activity as well. This will eventually refer that how the bank help the customers securing their cash and assets, getting credit facility, repaying loan amount and bank’s regulatory compliance ,lending policy etc. Overall banking system for gathering experience, my scheduled time was divided in various departments, such as: Department |Days | |General Banking |25 | |Clearing |15 | |Investment & Credit |25 | |Foreign Exchange Division |25 | 1. 7. Limitations of the study: In conducting the study, some problems were cre ated which may be termed as limitations of the study. They are as follows: †¢ The study does not cover critical analysis and implementations of comparative study in an intensive manner. †¢ During my internship program up to date information was not published. †¢ Relevant papers and documents were not available sufficiently. The time of this study was very inadequate to obtain depth knowledge in every department. †¢ The bank officials though helpful in every respect do not have much time to explain the internal procedures. †¢ Another limitation of this report is Bank’s policy of not disclosing some data and information for obvious reason, which could be very much useful. †¢ This study completely depended on official records and annual reports. †¢ Sufficient record, publications, facts and figures were not available, these constraints narrowed the scope of accurate analysis. †¢ This report is restricted only to Mercantile Bank Ltd. [pic] Chapter: 02 Overview of Mercantile Bank Ltd. 2. 1. Banking sector in Bangladesh 2. 2. Historical Background of MBL: 2. 3. Vision, Mission and objectives of the bank: 2. 4. Core values 2. 5. Management aspect of MBL 2. 6. Divisional aspect of MBL: 2. 7. Branch Network 2. 8: Information about the Satmasjid Road Branch. 2. 9:Financial Performance of MBL 2. 10Nature of Business 2. 11. Financial products and services of MBL: 2. 12 Credit Policy of MBL 2. 1. Banking sector in Bangladesh: Banking system occupies an important place in an economy. A banking institution is indispensable in modern society. It plays a liberalization of economics policies in Bangladesh. Certainly banks can be identified by the functions they perform in the economy. Banks act as financial intermediary by transferring funds from savers to borrowers and in paying for goods and services. In 1971, Bangladesh, was East Pakistan, emerged as an independent country. In immediately nationalized the entire Banks expanding 3 Foreign Banks, six Nationalize Banks were thus formed. In 1983 a new policy was implemented allowing private sector participation in the industrialization. As a part of this process, two national commercial Banks were against denationalization and a number of Private Commercial Banks were allowed to operate. Among these Pubali Bank and Uttara Bank were the first to be decentralized. |Particulars Number of Banks | |Nationalized commercial Bank |04 | |Privatized commercial Bank |30 | |Specialize Bank |05 | |Foreign Bank |10 | |Co- Operative Bank |01 | |Grameen Bank |01 | |Total = |51 | Table 1: Schedule Banks in Bangladesh. 2. 2. Historical Background of MBL: Mercantile Bank Limited emerged as a new commercial bank to provide efficie nt banking services and to contribute socio-economic development of the country. The Bank commenced its operation on June 2, 1999. The Bank provides a broad range of financial services to its customers and corporate clients. The Board of Directors consists of eminent personalities from the realm of commerce and industries of the country. Mercantile Bank Ltd (MBL) was incorporated in Bangladesh as a Public Company, Limited by shares under the Companies Act 1994 as on May 20, 1999 and subsequently obtained Banking Operation License from Bangladesh Bank under the Bank Companies Act 1991 and commenced commercial operation on 02 June 1999 to provide efficient banking services and to contribute socio-economic development of the country. The bank has 42 branches and 3 SME service center. It has listed in the Stock Exchanges at Dhaka and Chittagong in 2003 and 2004 respectively. The Founder of MBL is committed to make it a little more different and a bit special qualitatively. This bank has new vision to fulfill and a new goal to achieve. The bank has been manned with talented and experienced personnel equipped with most modern technology so as to make it most efficient to meet the needs of 21st century. The Head Office of the Bank situated at 61, Dilkusha commercial Area, Dhaka. The Board of Directors consists of eminent personalities from the realm of commerce and industries of the country. The Authorized Capital of the Bank is Tk. 3000 million and the Paid -up Capital is Tk. 1798. 68 million. The Bank provides a broad range of financial services to its customers and corporate clients It has a large asset position comprising of Tk. 55928. 72 million in December 2008. [pic] 2. 3. Vision, Mission and objectives of the bank: Vision Would make finest corporate citizen Mission: Will become most caring, focused for equitable growth based on diversified deployment of resources, and nevertheless would remain healthy and gainfully profitable Bank. Objectives of Mercantile Bank: The objective of MBL is not only to earn profit but also to keep the social commitment and to ensure its co-operation to the persons of all level, to the businessman, industrialist – specially whom are engages in establishing large scale industry by consortium and the agro based export oriented medium and small scale industries by self inspiration. Strategic Objective: ? To achieve Economic Value Added (EVA) each year. ? To be market leader in product innovation. ? To be one of the top three financial institutions in Bangladesh in terms of cost efficiency. ? To be one of the top five financial institutions in Bangladesh in terms of market share in all significant market segments that the bank serve. Financial Objective: To achieve a return on shareholder’s equity of 20% or more, on average. 2. 4. Core values: For the Customers: providing with the caring services by being innovation in the development of new banking products and services. For the Shareholders: maximizing wealth of the bank. For The Employees: respecting worth dignity of individual employees devoting their energies for the progress of the bank. For the Community: strengthening the corporate values and taking environment and social risks and reward into account. INVESTORS INFORMATION: Investor can be informed about any information from Dhaka Stock Exchange Website and Bank’s website: †¢ www. dsebd. org †¢ www. mblbd. com 2. 5. Management aspect of MBL: The Board of Directors being at the highest level of organizational structure plays an important role on the policy formulation. The Board of Directors is not directly concern with day-to-day operation of Bank. They had delegated their authority to the Managing Director and CEO to look after the day-to-day affairs of the Bank. The Bank is running by an excellent management team under the direct supervision of a competent Board of Directors. The Board of Directors comprises total thirteen members, which is within the maximum limit as imposed by BPRD circular-12, dated April 26,2003of Bangladesh Bank, headed by the Chairman. Md. Abdul Jalil, is the present Chairman of the Board. The Managing Director (MD) and CEO head management team. Mr. Dewan Mujibur Rahman is the present Managing Director and CEO of MBL. The management hierarchy of Mercantile Bank Limited is given below: | Board of Directors | | Managing Director | | Additional Managing Director | | Deputy Managing Director | | Senior Executive Vice President | Executive Vice President | | Senior Vice President | | Vice President | | First Vice President | | Asst. Vice President | | First Asst. Vice President | |Senior Principal Officer | | Principal Officer | | Senior Officer | Officer | | Junior Officer | | Assistant Officer | Figure: The management hierarchy of MBL 2. 6. Divisional aspect of MBL: There are total fourteen divisions in the Head Office of MBL. List of various divisions of MBL is given below: | Audit and Inspection division | | Central Accounts Division | | | Credit Division | | Marketing, Development Banking Division | | General Services Division | |Human Resources Division | | International Division | | Information Technology Division | | Research Division | | Treasury Market Division | | Board Secretariat& Share Dept. | | Cost Control Dept. | Law & Recovery Dept. | | Card Cell | Fig: Divisions of MBL 2. 7. Branch Network: MBL is one of the 3rd generation commercial Bank in private sector of Bangladesh. The Bank within stipulation lay down by the Bank Company Act 1991 and directives as received from Bangladesh Bank from time to time provide all types of commercial Banking services. It has 42 branches all over the country and also enlisted the Dhaka and Chittagong stock exchange as publicly quoted company for its general class of share. |Bank's Name |Name of Region/Zone |No. f Branches | | |Dhaka |19 | | | | | | | | | | | | | |MERCANTILE BANK LIMITED | | | | |Gazipur |02 | | |Chittagong |06 | | |Sylhet |02 | | |Moulvibazar |01 | |Comilla |01 | | |Noakhali |01 | | |Bogra |01 | | |Rajshahi | 01 | | |Rangp ur |01 | | |Barisal |01 | | |Khulna |01 | | |Naogaon |02 | | |Cox’sbazar |01 | | |Feni |01 | | |Shariatpur |01 | | |Total Branches |42 | Table: Branches of MBL [pic] 2. 8: Information about the Satmasjid Road Branch: Address of Branch: Satmasjid Road Branch House: 735(old), 82/A (New) Road: 8/A (New), Satmasjid Road Dhanmondi, Dhaka-1205 e-mail:[email  protected] com Phone: 9139183, PABX: 8112463-4, 9141148 Fax: +88029139183 SWIFT: MBLB BD DH Opening Date: 1st November, 2004 as 22nd Branch of MBL. Number of Employees: 22 Name of Manager: Shamim Ahmed, Vice President & Head of Branch. Mercantile Bank has purchased the land and building of this Branch Last month where it operates. 2. 9: FINANCIAL PERFORMANCE OF MERCANTILE BANK LIMITED: (BDT in million) MERCANTILE BANK LIMITED AT A GLANCE: Particulars |2005 |2006 |2007 |2008 | |Authorized Capital |1,200. 00 |3,000. 00 |3,000. 00 |3,000. 00 | |Paid-up Capital |999. 27 |1,199. 12 |1,498. 90 |1,798. 68 | |Total Assets |28,890. 48 |37,159. 65 |44,940. 54 |55,928. 72 | |Deposits |25,087. 43 |33,332. 65 |39,348. 00 |49,538. 36 | |Loan & Advances |21,857. 05 |26,842. 14 |31,8 77. 86 |41,993. 5 | |Import |33,271. 90 |42,442. 80 |40,380. 10 |56,528. 80 | |Export |24,108. 57 |34,592. 10 |32,670. 10 |43,108. 50 | |Remittance |679. 10 |2,989. 10 |3,510. 40 |4,722. 90 | |Profit after tax |386. 83 |494. 22 |540. 50 |615. 88 | |No. Of Branches |28 |35 |41 |42 | |No. Of Employees |663 |879 |945 |1115 | |No. Of Foreign Correspondents |266 |306 |584 |586 | 2. 10. Nature of Business: The Bank engaged in all types of commercial Banking services within the stipulations laid down by Bank Companies Act 1991 and directives as received from Bangladesh Bank from time to time. All types of Commercial Banking Services are provided by the Bank within the stipulations laid down by Bank Companies Act. 1991 and directives as received from Bangladesh Bank from time to time. Commercial Banking is the core activity of Mercantile Bank Limited. The bank serves all type customers ranging from individuals to corporate bodies, both private and public. Mainly MBL collects deposit from the people at lower rate and invests the same to the people again at higher rate. And difference between lower rate of deposit and higher rate of investment is the earnings of the Bank. MBL mainly invests in industrial sector like short term, Middle term as well as long term for import of capital machineries, establish new industry and working capital assistances with this Bank play’s a significant role in Bangladesh economy. The functions of commercial banks are now wide and varied. However the unctions of commercial banks may broadly be classified into the following three categories: 1. General Banking 2. Credit and investment 3. Foreign Trade (Import, Export & Remittance) 2. 11. Financial products and services of MBL: The bank has launched a number of financial products and services since its inception. Among them the followings have attained wide acceptance among the people ? Various Deposit Schemes : ? Double Benefit Deposit Scheme (DBDS) ? Family Maintenance Deposit (FMD) ? Mashik Sanchaya Prokalpa (MSK) Or Monthly Savings Scheme (MSS) ? Quarterly Benefit Deposit Scheme ? 1. 5 Times Benefit Deposit Scheme ? Advance Benefit Deposit Scheme (ABDS) Or Agrim Munafa Amanat Prokolpo (AMAP). Deposit Schemes : Monthly Saving Scheme The prime objective of this scheme is to encourage the people to develop their habit of saving. Under this scheme, one can save a fixed amount of return every month and get a lucrative amount of return after five, eight or ten years. Family Maintenance Deposit Scheme Under this scheme, one can deposit a certain amount of money for five years and in return he/she will receive benefits on monthly basis. Benefit start right from the first month of opening an account under the scheme and continue up to five years. On maturity the principal amount will be paid back. Double Benefit Deposit Scheme Under this scheme, one can deposit a certain amount of money for a six year period. After six years, the deposit amount will be doubled. Quarterly Benefit Deposit Scheme Under the Quarterly Benefit Deposit Scheme, one can deposit for a period of three years and in return depositor will receive benefits on quarterly basis. Benefit starts right from the first quarter of opening an account under the scheme and continues up to three years. On maturity the principal amount will be paid back. 1. 5 Time Benefit Deposit Scheme Under the 1. 5 Times Benefit Deposit Scheme, one can deposit a certain amount of money for 42 months or three and half years. On maturity, the depositor will receive 1. 5 time of the deposited amount. Advance Benefit Deposit Scheme Under this Scheme, one can deposit a certain amount of money for two years. The depositor will receive the benefit on yearly basis. The benefit amount of first year will be received in advance at the time of deposit. On maturity, the depositor will get back the principal amount with the benefit amount of second year. ? Various Credit Schemes : ? Consumers Credit Scheme (CCS) ? Car Loan Scheme ? Doctors Credit Scheme ? Rural Development Scheme ? Lease Financing ? Personal Loan ? Small Loan Loan Products: Consumer Credit Scheme Consumers' Credit Scheme is one of the popular areas of collateral-free finance of the Bank. People with limited income can avail of credit facility to buy household goods including computer and other consumer durables. Small Loan Scheme This scheme has been designed especially for the businessmen who need credit facility for their business and can't provide tangible securities. Lease Finance This scheme has been designed to assist and encourage the genuine and capable entrepreneurs and professionals for acquiring capital machineries, medical equipments, computers, vehicle and other items. Flexibility and easier terms and conditions of this scheme have attracted the potential entrepreneurs to acquire equipments of production and services and repay gradually from earnings on the basis of ‘Pay as you earn'. Doctors' Credit Scheme Doctors' Credit Scheme is designed to facilitate financing to fresh medical graduates and established physicians to acquire medical equipments and set up clinics and hospitals. Rural Development Scheme Rural Development Scheme targeted for the rural people of the country to make them self-employed through financing various income-generating projects. This scheme is operated on group basis. Woman Entrepreneurs Development Scheme Women Entrepreneurs Development Scheme has been introduced to encourage women in doing business. Under this scheme, the Bank finances the small and cottage industry projects sponsored by women. SME Loan Scheme Small and Medium Enterprise (SME) Loan Scheme has been introduced to provide financial assistance to new or experienced entrepreneurs to invest in small and medium scale industries with a comparatively low rate of interest as the same is assisted by the Bangladesh Bank with refinancing facilities. Personal Loan Scheme Personal Loan Scheme has been introduced to extend credit facilities to cater the needs of low and middle-income group for any purpose. Government and semi-government officials, employees of autonomous bodies, banks and other financial organizations, multinational companies, reputed private organizations and teachers of recognized public and private schools, colleges and universities are eligible for this loan. Car Loan Scheme Car Loan Scheme has been introduced to enable middle-income people to purchase Cars/SUVs/Jeeps. Government and semi-government officials, employees of autonomous bodies, banks and other financial organizations, multinational companies, reputed private organizations, teachers of recognized public and private universities and businessmen are eligible for this loan. Home Loan Scheme To meet the growing need of housing for middle and lower-middle income people, MBL has introduced Home Loan Scheme. We also support the Bangladesh Bank's Home Loan Refinance Scheme. The Scheme boosts up the growth of housing sector. Such loan shall be available for purchase or construction of new apartments for self-residing purpose. Overseas Employment Loan Scheme Overseas Employment Loan Scheme is designed to facilitate the Bangladeshi youths seeking employment aboard but who are unable to meet the expenses to reach the workplace from their own sources. The ultimate objectives of the scheme is to promote skilled / semi-skilled manpower to different countries across the world as well as to provide support to Government Policy considering priority of this sector. By availing loan under this scheme, the active youths of middle and lower middle class can get overseas employment by avoiding borrowing from the illustrious class or village ‘mohajon' at a very high cost or selling their paternal properties. The scheme helps fetching foreign currency for the country as well as fulfill the Bank's commitment to encourage micro-lending for poverty alleviation, improve the quality of life and thereby contribute to socio-economic development of the country. ? Foreign Exchange Services: ? Export Finance ? Import Finance ? Inward Remittance ? Issue L/C ? Shipping Guarantee 2. 12. Credit Policy of MBL: MBL credit policy contains the views of total macro-economic development of the county as a whole by way of providing financial support to the Trade, Commerce and Industry. Throughout its credit operation Mercantile Bank Limited goes to very possible corners of the society. They are financing large and medium scale business house and industry. At the same time they also takes care entrepreneurs through its operation of lease financing and some micro credit, Small Loan scheme etc. As a part of its Credit Policy MBL through its credit operation maintains commitment for social welfare. The bank is coming up with a scheme where the under privileged children will be given financial support for education and self-employment. From operational aspects it is observed that as a matter of policy. i. Mercantile Bank Limited put emphasis on the customer i. e. the ‘Man’ and the Business not on the Security in selecting borrowers. ii. It takes of diversity in credit portfolio. iii. It takes care maintaining proper Mix of short, medium and ling term finance in its credit portfolio usually they do not go for long term Finance for a period not exceeding 5 years. iv. Charging of interest is flexible depending on insisting of the proposal and the customer [pic] Chapter: 03 General Banking Activities: 3. 1: Introduction 3. 2: Account Opening 3. 3: Different Types of Scheme and Features 3. : Cash Department 3. 5: Clearing House 3. 6: Issuing PO, DD, TT 3. 7: Dispatch 3. 8: Issuing cheque 3. 9: Closing of an Account 3. 1: Introduction: All business concerns earn a profit through selling either a product or service. A bank does not produce any tangible product to sell but does offer a variety of financial ser vices to customers. General banking is the starting point of all the banking operations. It is the department, which provides day-to- day services to the customers. Everyday it receives deposits from the customers and meets their demand for cash by honoring cheque. It opens new accounts, remit funds, issue bank draft and pay orders etc. Since bank is confined to provide the service everyday, general banking is also known as retail banking. This section provides the following services: †¢ Primary Information †¢ Account Opening †¢ Cheque Issuing †¢ Pay order Issuing †¢ Issuing Telegraphic Transfer (TT) †¢ Issuing Demand Draft (DD) †¢ Dispatch patch †¢ Clearing †¢ Cash department PRIMARY INFORMATION Customer gets primary information about the bank’s services from this section. Then they are sent the other section under their demanding services. 3. 2: ACCOUNT OPENING: There are different types of account as offered by MBL: i. Savings Account ii. Current account iii. STD (Short term deposit) iv. FDR (Fixed deposit receipt) v. MSS (Monthly saving scheme) SAVINGS ACCOUNT This account is basically offered those customers who want to save money at any time. Customer can save his/ her money according to his/ her declaration. The minimum amount of opening charge of savings ac count is TK. 1,000. But it should be mentioned that when customer want to close the tax is deducted from the interest and have to pay closing charge TK. 100. If want to transfer customer have to pay TK. 200 for transfer charge. †¢ Requirements: †¢ Form must be properly filled up †¢ Have a introducer who introduce the account holder †¢ Two copies of passport size photograph of account holder †¢ One copy of passport size photograph of nominee Have to fill up declaration form where must mention amount of each transaction and annual turnover †¢ Have to fill KYC (Know Your Customer) form, †¢ Have to submit National ID Card ( for all customer) †¢ Have to submit student ID Card (for student) †¢ Have to submit trade license (for business) †¢ Deed (for partnership) †¢ Have to submit TIN number †¢ Have to submit photocopy of passport. ? CURRENT ACCOUNT Current account mainly opened for the Companies and partnership firm. The amount o f this account’s transaction would be big. The requirements of opening this account are given below. †¢ Requirements: For Individual / Joint Account †¢ Two photographs of account holder. †¢ Identity (copy of passport, National ID card, Commissioner Certificate). †¢ Joint Declaration Form (For joint a/c only). Employee’s Certificate (in case of service holder). †¢ One photographs of nominee. For Limited Company: †¢ Copy of valid trade license. †¢ Copy of certificate of incorporation. †¢ Certified Copy of Memorandum of Associations and Articles of Associations. †¢ Up to Date List of Directors. †¢ Board Resolution Regarding Opening and Operations of Bank Account With Mercantile Bank Limited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Branch. †¢ (Resolution should be in accordance with the provision of Articles of Association of the Company. †¢ Copy of Certificate of Commencement of Business- for Public Limited Company Only. For Partnership Firms: †¢ Copy of valid trade license. †¢ Copy of Partnership Deed. Letter of Account Agreement (Partnership) Duly Signed by all The Partners in Their Personal Capacity. †¢ Letter of Partnership Duly Signed by All the Partners in Their Personal Capacity. Club / societies account †¢ Two photographs of each account holder. †¢ Board Resolution for Opening A/C duly certified by President/ Secretary. †¢ List of Existing Managing Committee. †¢ Registration (if any). †¢ Rubber Stamp. †¢ Permission letter from Bureau of N. G. O. (In case of N. G. O. A/C). ? SHORT TERM DEPOSIT(STD) This account is basically offered those customers who want to save money/ make transaction of a big amount at any time. The businessmen are mainly the customer of this account who makes huge amount transaction in a month. Customer can save his/ her money according to his/ her declaration. The minimum amount of opening charge of savings account is TK. 100,000. But it should be mentioned that when customer want to close, the tax is deducted from the interest and have to pay closing charge TK. 100. If want to transfer customer have to pay TK. 200 for transfer charge. Requirements: †¢ Form must be properly filled up †¢ Have a introducer who introduce the account holder †¢ Two copies of passport size photograph of account holder †¢ One copy of passport size photograph of nominee †¢ Have to fill up declaration form where must mention amount of each transaction and annual turnover †¢ Have to fill KYC (Know Your Customer) form, Have to submit National ID Card ( for all customer) †¢ Have to submit student ID Card (for student) †¢ Have to submit trade license (for business) †¢ Deed (for partnership) †¢ Have to submit TIN number †¢ Have to submit photocopy o f passport 3. 3:Different Types of Scheme and Features: ? MASHIK SHANCHOY SCHEME: The money is fixed up to a certain months or year. Bank gives them interest against this money. If customer doesn’t encashment his/ her fixed deposit at a time the amount is auto renewed and the interest is applied automatically at the account. |Amount |TK. 500 |TK. 1000 |TK. 1500 |TK. 2500 |TK. 000 | |Years | | | | | | |5 years |38250 |76500 |114750 |191250 |382500 | |8 years |71500 |143000 |214500 |357500 |715000 | |10 years |100000 |200000 |300000 |500000 |1000000 | ? DOUBLE BENEFIT SCHEME: Objectives: ? Give maximum benefit. ? Help in meeting specific needs like education, marriage etc. Deposit becomes double in seven and half years. Mode: Tenure of the deposit is 7. 5 years. Amount of DepositPeriod Amount Payable 1, 00,000 7. 5 Years 2, 00,000 Other Features: ? The Minimum amount of deposit is BDT 50,000. 00(Fifty thousand) or its multiples. ? All taxes/duty/levy and /or any other surcharge s presently in force or that may be imposed by the Government of Bangladesh (GOB) from time to time will be deducted/ recovered from the deposit account under this scheme. ? In case of premature encashment interest will be paid on Saving A/C Rate. ? Loan may be granted up to maximum 80% of the deposited amount but minimum principle amount must be BDT 20,000. 00. Loan processing fee be realized BDT 50. 00 only and usual stamp costs also be realized. For example: Initial amount is TK. 1000,000 The bank give interest TK. 100,000 against TK. 100,000 deposit Customer gets TK. 190,000 (200,000-100,[email  protected]% tax = TK. 190,000) Requirements: Form must be properly filled up, One copy of passport size photograph of account holder, One copy of passport size photograph of nominee, ? ADVANCED DEPOSIT SCHEME: Objectives: ? Get Extra benefit from Minimum Deposit. Mode: Maintained for a period of 2 (Two) years. Minimum deposit amount 1,00,000(One Lac) only. Interest Rate Per BDT One Lac : BDT 1 Lac (One Lac) , Tk. 9,500. 00 for first year Tk. ,09,250. 00 for second year. Other Features o All taxes/duty/levy and/or any other surcharges presently in force or that may be imposed by the government of Bangladesh from time to time in Deposit Accounts will also be applicable for the account for the account opened under this scheme and such taxes/duty/levy and/or any other surcharges shall be deducted/ recovered from the deposit account under this schemes. o Loan may be granted up to maximum 70% of deposit. ? Times Benefit Deposit Scheme Under the ‘1. 5 Times Benefit Deposit Scheme’ a deposit of minimum BDT 50,000. 00 (fifty thousand) or its multiples will be received for a period of 4. 2 years. On maturity, 1. 5 times of the deposited amount will be paid back to the account holder as per example given below: Example: Initial Deposit (BDT)50,000. 001, 00,000. 005, 00,000. 00 Return after 4. 2 years (BDT) 75,000. 00150000. 00 750000. 00 Other Features: ? All taxes/duty/levy and /or any other surcharges presently in force or that may be imposed by the Government of Bangladesh (GOB) from time to time will be deducted/ recovered from the deposit account under this scheme. ? In case of premature encashment interest will be paid on Saving A/C Rate. However, no interest shall be paid if premature encashment take place before expiry of 1 (one) year. In the event of death of the depositor before the maturity, the deposit account may be encased (premature) as per rule or may be continued up to maturity on written approach by the nominee(s). ? Loan may be granted up to maximum 80% of the deposited amount but minimum principle amount must be BDT 20,000. 00. ? Loan processing fee be real ized BDT 50. 00 only and usual stamp costs also be realized. ? FAMILY MAINTENANCE SCHEME Objectives: ? Help the retired persons for investing their retirement benefits. ? Create investment opportunities for Non-Resident Bangladeshi. ? Explore investment opportunities for school, college, university etc. ? Give investment opportunities for Trust; Foundation etc. Mode: Deposit a fixed amount of money for 05 (Five) years. Depositor will get a certain sum of money in each month proportion to his/her deposit during the entire tenure. Benefits: Tenure of deposit is 05 (Five) years. Minimum amount of required deposit is TK. 50,000. 00 or its multiple DepositMonthly Benefit (Amount in TK. ) 1, 00,000800 2, 00,0001, 600 3, 00,0002, 400 Other Features o The Minimum amount of deposit is BDT 50,000. 00 (Fifty thousand) or its multiples. o All taxes/duty/levy and /or any other surcharges persently in force or that may be imposed by the Government of Bangladesh (GOB) from time to time will be deducted/ recovered from the deposit account under this scheme. o In case of premature encashment interest will be paid on Saving A/C Rate. A saving account will be needed to be maintained to receive quarterly benefit payment. o Loan may be granted up to maximum 80% of the forced encashment value on the date of loan processing. During the period of continuation of loan, monthly benefits of FMD account will be credited only to loan account. o Loan processing fee be realized BDT 50. 00 only and stamp costs also be realized. ? QUARTERLY BENEFIT SCHEME The ‘Quarterly Benefit Deposit Scheme' will be maintained for a period of 3 (three) years and the minimum amount of deposit is BDT 50,000. 00 (fifty thousand) or its multiples. Interest will be paid on quarterly basis as per example given below. On maturity the principal amount will be paid back. Initial Deposit (BDT)TermQuarterly Benefit Payable (BDT) 50,000 3 Years 1,200 100,000 3 Years 2,400 200,000 3 Years 3,600 Other Features: ? All taxes/duty/levy and /or any other surcharges presently in force or that may be imposed by the Government of Bangladesh (GOB) from time to time will be deducted/ recovered from the deposit account under this scheme. ? Loan may be granted up to maximum 80% of the forced encashment value on the date of loan processing. During the period of continuation of loan, quarterly benefits will be credited only to loan account. ? Loan processing fee be realized BDT 50. 00 only and usual stamp costs also be realized. FIXED DEPOSIT: The money is fixed up to a certain months or year. Bank gives them interest against this money. If customer doesn’t encashment his/ her fixed deposit at a time the amount is auto renewed and the interest is applied automatically at the account. |Amount |Months/ Year |Interest | |TK. 10,000< |1 month/ 2 months/ 3 months |8. 5% | |TK. 10,000< |3 months< |11. 50% | o Form must be properly filled up One copy of passport size photograph of account holder o One copy of passport size photograph of nominee 3. 4: Cash Department: Opening of Cash: Beginning balance is used to start daily transaction & maintenance of Receipt and Payment Registers while receiving & paying different amount of cash. Previously issued cheque will be paid if issued 6 months before. Advance issued cheque cannot be made payment even one day before. Evening Banking: Can only receive cash. No payment can be made except some special cases. Issue Note: Notes issued by the bank & accepted by the people, fresh notes . Non-issue Note: Notes cannot be issued for public like torn, mutilated notes Soiled Notes etc. 3. 5: Clearing House: Functions of Clearing Clearing stands for mutual settlement of claims made in among member banks at an agreed time and place in respect of instruments drawn on each other. †¢ Clearing house is an arrangement under which member banks agree to meet, through their representative, at the appointed time and place to deliver instruments drawn on them. †¢ The net amount payable or receivable as the case may be, is settled through an account kept with the controlling bank (Bangladesh Bank). [pic] Types of clearing †¢ Outward clearing †¢ Inward clearing Types of returns †¢ Outward return †¢ Inward return Clearing (Outward) process: tier First tier: Collection Branch Second tier: Principal Branch/local office Third tier: Clearing house (Bangladesh Bank) Clearing (Inward) process: tier First tier: Clearing house (Bangladesh Bank) Second tier: Principal Branch/ Main Branch Third tier: Paying Branch 3. 6: ISSUEING PO, DD, TT: ? Pay Order: This is one type of security. This can not be transferred. Anyone can draw a pay order. The pay order can be encashment from any bank. |Amount |Commission |Vat | |1>10,000 |25 |4 | |10,000< 1,000,000 |50 |8 | |100,000

Tuesday, July 30, 2019

Mktg 2202 Midterm Review

Chp 1 * The promotional mix * Advertising * Sales Promotion * Public Relations * Direct Marketing * internet marketing * personal selling Chp 3 * Consumer Decision Making Decision Stage| Psychological Process| Need Recognition| Motivation| Information Search| Perception| Alternative Evaluation| Attitude Formation| Purchase Decision| Integration| Postpurchase Evaluation| Learning| * Target Market and Target Audience * Target Market * The group of consumers toward which an overall marketing program is directed. * Target Audience * A group of consumers within the target market for which the advertising campaign is directed. Target audience options: rossiter and percy perspective * Brand loyal customers regularly buy the firm’s product * Favourable brand switchers buy focal brand but also buy others * Non-customers * New catergory users customers not purchasing within a product category * Other brand switchers not consistently purchasing focal brand * Other brand loyals loyal to a nother brand Chp4 * The communications processFeedback Feedback Response Response decoding decoding Encoding Encoding Receiver Receiver Channel Message Channel Message Source/Sender Source/Sender chp4 1.Traditional Models a. Aida b. Hierarchy of effects c. Innovation adoption model d. Information processing model 2. Response process models e. Standard learning model > learn/feel/do f. Dissonance/attribution model >do/ feel/learn g. Low involvement model>learn/ do/ feel 3. Cognitive reponse models h. Cognitive response approach-message/source/ad i. Elaboration likelihood model-central/peripheral Chp 5 * Dagmar Definition of Objectives * Target Audience * Benchmark and Degree of Change Sought * Specified Time period * Concrete, measurable tasks * What affects sales? * Technology * Competition * The economy Advertising and promotion * Product quality * Distribution * Price Chp 6 * Brand Strategy models * Salient Beliefs * Beliefs concerning specific attributes or benefits that are acti vated and form the basis of an attitude * Evolve over time * Differ across various segments * Brand positioning Strategy * Relates to the intended image of a product or brand relative to a competing brand for a give competitive space as defined by certain product market or category characteristics Chp7 * Source The person involved in communicating a marketing message, either directly or indirectly Direct Source| Indirect Source|A spokesperson who delivers a message or demonstrates a product or service| Doesn’t actually deliver a message| Andre Agassi endorsing head tennis rackets| Draws attention to or enhances the appearance of the ad| | A model| Seeking the major idea Seeking the major idea Chp 8 * Creative Execution Style * The way in which an advertising appeal is presented * Message Structure * The structure of a persuasive message can influence its effectiveness * Design Elements * The way in which components are place on the page or screen * Ad execution Techniques Str aight-sell / Factual| Animation|Scientific/technical evidence| Personality symbol| Demonstration| Imagery| Comparison| Dramatization| Slice of life| Humour| testimonial| | Chp9 * Marketing Testing Print Ads Post-test of Print Ads Post-test of Print Ads * Reasons for and against measuring effectiveness * Reasons to measure * Avoid costly mistakes * Evaluate Alternative Strategies * Increase Advertising Efficiency * Reasons Not to measure * Cost * Problems with Research * Disagreement on what to test * Objections of creative specialists Chp 10 * Media Tactics Decisions * Media Vehicle * Budget Adjustments * Blocking Chart * Media Strategy Decisions

Monday, July 29, 2019

Globalisation in Information Systems Essay Example | Topics and Well Written Essays - 1750 words

Globalisation in Information Systems - Essay Example Because of globalization, interdependence of cultural and economic activities has increased trade, investment, migration and transmission of knowledge to different destinations (Mena & Illarramendi, 2001, p. 67). Most importantly, it has forged a united front towards addressing world problems including terror attack and climate change. Apart from globalization, global information system (GIS) is a clear-cut sharing strategy that has made information available from different platforms. It is a core current policy and global coverage technique mainly used by government to gather intelligence. Notably, it is not available to governmental subscribers for reasons ranging from security to financial implications. Among the many beneficiaries of the global information systems, the pipeline and aviation industry has substantially transformed due to invention of GIS. With the already available solutions and software, the pipeline industry has been able to monitor the flow of different fluids, detect leaks and communicate efficiently. In the modern world, it is very rare to find accidents in the pipeline industry because of global information system. On the same note, the aviation sector has benefited by formulating Global positioning systems that allow monitoring of planes. Additionally, GIS has made navigation easy around the world. Most importantly, it has aroused quality data management, organization of personal information, document engineering and web interaction across diverse platforms. The implementation of information system in any firm requires substantial financial investment. Most importantly, the processes, structure, and policies are necessary for managerial purposes. Certainly, t his is because Information system, has contributed towards a reality, by ensuring that the implementation of efficient communication. From the perspective of international relation where economic, cultural and political

Sunday, July 28, 2019

Development Of Saudi Arabia Essay Example | Topics and Well Written Essays - 1000 words - 4

Development Of Saudi Arabia - Essay Example Empirical studies on infrastructure development and bread-and-butter growth Ruttan (1989) discussed the acumen why avant-garde countries accommodate ODA to developing countries. He asserted that there are two arguments one is based on the bread-and-butter and cardinal arrogance of the donor country. The additional one is based on the ethical or moral albatross of the association of affluent countries against the association of poor countries. Easterly and Rebelo (1993) observed whether or not changes in the akin of assorted action variables assuredly added the bread-and-butter advance rate, and antiseptic whether or not investments accompanying to advice and telecommunications aloft the bread-and-butter advance rate. They begin that accessible infrastructure investment is a ample atom of both absolute and accessible investment, and infrastructure is consistently activated with bread-and-butter growth. Yoshida (2000) presented an absolute assertion that there is a close correlation be tween economic advancement and the development in various sectors such as energy, electricity, and transportation. The development of the transport alley arrangement plays an important role in the bread-and-butter development of a country and, therefore, the long-paved road absolute in a country is generally acclimated as a basis to appraise the further of its development. The able development of the transport alley arrangement not alone reduces the amount of transportation, both in agreement of money and time, but as well helps in the affiliation of assorted regions aural the country and the bigger compassionate of neighboring countries at the all-embracing level. The transport alley arrangement in Saudi Arabia contributed to the development of the country by bringing in absolute allowances from its role in the development of some sectors, such as minerals, agriculture, industry and commerce (Infrastructure, n. d.). In all-inclusive

Saturday, July 27, 2019

How did the 1970's oil crisis affect the US SAUDI relations ( in other Essay

How did the 1970's oil crisis affect the US SAUDI relations ( in other words what does the 1970's oil shock tell us about the U - Essay Example On her part, the United States was in need of quenching her thirst for oil which Saudi Arabian offered (Frum, 2000,76). However, the relationship between the two countries was not based on equality principles, making the United States refuse to honor some parts of the agreement. This was especially when the congress ordered the government to stop the supply of weapons for fear that they would be used to launch attacks on Israel. This act coupled by direct financial and weapon aid to Israel angered many oil producing countries. The resolution was to punish the United States through the oil embargo. This gave Saudi Arabia an opportunity to demonstrate its competitive advantage over the United States. Though the embargo would later be lifted after negotiations with King Faisal of Saudi Arabia, it brought changes in the way the two countries would relate in future. To the United States, there was need to review the way it related with other nations. The resumption of the relationship wit h Saudi Arabia was to be based on equality, respect and mutual benefits. The United States would also act as a mediator for peace in the Middle East instead of appearing to foster the aggression against Palestine by Israel. Great personalities such as Yamani, Ahmed Zaki and Ali Al-Naimi were imperative in shaping the relations between US and Saudi Arabia (Robinson, 1989, 87). History of the US-Saudi Arabia relationship and causes of the oil crisis The relationship between the United States and Saudi Arabia is deeply rooted. Its history dates back just before the commencement of the Second World War (Ian, 2004, 87). With the realization that Saudi Arabia had a huge reserve for oil, the United States was willing to do everything possible to cement its relationship with this country. Saudi Arabia had a competitive edge that many countries in the Asian continent did not have due to its resources in oil. Its importance was demonstrated when President Franklin Roosevelt ordered protection of Saudi Arabia (Hammes, 2005, 98). While this could be described as an ulterior motive since the country wanted to benefit from oil, this act assisted in cementing the relationship between the two countries. In addition to that, the United States with its engineers began the construction of military bases, infrastructure and training the Saudi Arabian military. The agreement between the two countries included the supply of the latest weapons to the Saudis in order to protect themselves from the eminent threat of attack from aggressors such as Iraq. On the other hand, the United States would be allow to construct its military bases in Saudi Arabia, while at the same time buying oil which at the time would cost at less than $3 a barrel. This enabled the United States meet the high demand for oil. During the cold war, the relationship between the two countries became even more solid. There was a threat that the Soviet Union would attack Saudi Arabia due to their relations with the Un ited States (Hammes, 2005, 100). While the Soviet Union was spreading the communism ideologies, the United States promoted the capitalism. However, the United States demonstrated its support by defending this country against any threat. This was clear when Iraq had invaded Saudi Arabia, with an aim of destroying its relations with the west. At the time, the United States

Friday, July 26, 2019

WIred LAN Versus Wireless Assignment Example | Topics and Well Written Essays - 500 words

WIred LAN Versus Wireless - Assignment Example tter than wireless ones, wireless networks are difficult to set up and troubleshooting is also very difficult, it is much different in the case of wired networks. Wireless networks provide mobility but wired networks can never do so, these were some of the major differences between the two. When it comes to covering a large area, the wired networks are very expensive. The wiring and cabling process is both time consuming and expensive, on the other hand wireless network doesn’t cost as much and it is hassle free. When it comes to speed wired networks offer better speed than wireless ones. This is because the connection is shared under wireless networks but the connection is not shared under wired networks hence the user gets better speed with wired networks. The difference between wired and wireless networks is the most common question asked; it is very easy to answer this one. When communication between two devices takes place without cables, it is called a wireless network, when communication between two devices takes place with cables; it is called a wired network. Wireless networks have made life easier; the communication takes place with the help of radio waves, Bluetooth etc have made life so much easier and uncomplicated. Music can be shared with others with the help of Bluetooth, wireless internet can be accessed which is very convenient and amazing. The mobility and the freedom are two of the biggest advantages of a wireless network. The clutter of wires is completely eliminated by using a wireless network. Ethernet is also known as wired networks, it has been around for quite some time now. The CAT5 cables are used to connect these wired networks, it is quite speedy and secure when compared to a wireless network. The overall cost of a wired network is much cheaper than that of a wireless network. Wireless networks have become popular in homes but in offices it is yet to pick up popularity. Wireless networks are ideal for time saving and relocation,

American Revolution Term Paper Example | Topics and Well Written Essays - 750 words

American Revolution - Term Paper Example The American Revolution, which took place from 1775 to 1783, can be considered as a remarkable event in the United States history (Fiske 2009, p. 26). The revolution played a significant role as it brought the United States into existence. As a result of the revolution, the United States gained independence from the oppressive British rule. During the political upheaval that accompanied the American Revolution in the second half of the 18th century, thirteen colonies from the North of America joined together. These colonies broke from the British Empire and combined to become the United States of America. First, the colonies turned down the authority of the Great Britain Parliament, which aimed at governing them overseas and denied them representation. This lack of representation made the states condemn the oppressive British rule, and they worked extremely hard to get rid of it (Wood 2002, p. 34). The introduction of new taxes can be regarded as a significant cause of the revolution. Since the British government wanted to come up with ways of generating income, it made a decision to levy new taxes on the colonies. These taxes could be used to offset the high costs of defense incurred by the Great Britain. For example, the Sugar Act of 1764 introduced a three pence tax for every gallon of molasses. The act also included a list of the goods that could be exported to the Great Britain. Contrary to other previous acts, this act had to be strictly enforced; this placed a heavy burden on the colonies and led to enormous economic downturns (McNeese 2003, p. 42). The â€Å"taxation without representation† triggered the onset of the revolution as colonial leaders complained of lacking members of Parliament to represent the interest of Americans. Further, the implementation of the currency act worsened the situation 2in the United States; the act prohibited the printing of paper money by the colonies. A number of

Thursday, July 25, 2019

The idealisation of motherhood can lead to the denial of female Essay

The idealisation of motherhood can lead to the denial of female perversion. Drawing upon examples, critically evaluate this statement in relation to violent mothers - Essay Example 13 – 15). Because of the high incidence of unhappy pregnant women and mothers, the number of female perversion also increases. Discussing how negative past experiences or genetic factors could lead to female perversion is important in terms of giving the readers a better understanding of this topic. Therefore, this paper will identify significant factors that could trigger female perversion after discussing the concept of female perversion. In relation to violent mothers, the idea that idealization of motherhood can lead to denial of female perversion will be critically evaluated. As part of going through the main discussion, real-life examples will be provided in details. Prior to conclusion, recommended ways on how we could effectively balance female perversion related to mental illness and legal justice will be explained thoroughly. truth† (The Free Dictionary by Farlex 2010). In the study of psychology, sexual abuse towards children or the act of inflicting harm towards her own body or the child’s body is considered as female perversion in the sense that sexually abusing her own children, inflicting harm towards one’s own body or her child’s body is totally the opposite of the true concept of motherhood and femininity. In order to protect the social welfare of children from abusive parents, there are a lot of psychiatrists who are focusing their studies on parents who are projecting abnormal illness behaviour (Peter 2008; Meadow 2002). In line with this, Welldon (2008) explained that female perversion is often expressed by inflicting self-destructive harm caused by biological or hormonal disorders that normally affects their reproductive meaning. Unlike male perversion, several studies explained that female perversion aims at causing physical harm against their own body or against the objects that they created including their babies (Welldon 2008; Springer-Kremser et al.

Wednesday, July 24, 2019

What it takes to be #1 Essay Example | Topics and Well Written Essays - 250 words

What it takes to be #1 - Essay Example Determination leads the individual towards success despite of the failures that he comes across. Every cloud has a silver lining and determination is the mechanism that keeps a person’s morale high in finding a way to it. A person must be determined to achieve and should not step back even under the worst circumstances. A person needs to strive with the determination and confidence he has. Plans do not fulfill until a person practically puts some efforts to attain them. Goals are achievable only when plans are exercised. Hardworking makes individual’s way towards success. A hardworking person may distinguish himself from others by the way he acts under different circumstances. A person may attain a distinct position in any field by striving and achieving his goals. Competing with others for the reason of becoming the best in any field may lead to jealousy and selfishness. A person who is able to compete without letting these feelings harm anyone is the best. Morality and ethics should never be forgotten when dealing with situations where competition is high and determination is

Tuesday, July 23, 2019

Balck Death in England Essay Example | Topics and Well Written Essays - 1250 words

Balck Death in England - Essay Example The Yersinia Pestis bacteria triggered England’s version of the Black Death. The fleas were the confirmed carriers of the deadly bacteria. The fleas attached themselves on the bodies of rats. The fleas sucked the blood of the rats. The Black Death pandemic reached the shores of England during a few years prior to 1350.4 Furthermore, the Black Death pandemic is known as the bubonic plague. The pandemic originally came from China. The travelers using the trade routes from China to England carried the plague. Some of the flea-infested rats hid behind grain sacks and other products transported through the trade routes from China ot England.5 Since quarantine was not yet in place, England was not able to detect whether individuals entering England were infected with the Black Death (Bubonic Plague). Since medical science did not have adequate knowledge on how to spot, vaccinate, or kill the deadly bacteria, more people died from healthcare ignorance.6 The bacteria-infected fleas carrying the deadly bacteria rode on the rat’s body. The rats lived inside the holes of the people’s homes. Consequently, the fleas were able to bite the human residents7. When the fleas sucked the human residents’ blood, the bacteria entered human victims. Inside the human host, the bacteria immediately lodged itself in the human’s lymphatic system. Inside the system, the bacteria start to increase in quantity. They increased bacteria group’s swelling was classified as buboes. This was how the bubonic plague identification was crafted. After several days in the lymphatic system, the increased bacteria population attacks the human victims’ blood. Next, the bacteria infect the human victims’ spleen. Further, the bacteria invade the human victims’ spleen. Finally, the victims succumb to the overwhelming infection. Death is inevitable.8 The Black Death triggered a reduction on the England population. An estimated fifty percent of the

Monday, July 22, 2019

To Write Love on Her Arms Movement Essay Example for Free

To Write Love on Her Arms Movement Essay To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery. The formation of TWLOHA started in 2006 by Jamie Tworkowski. TWLOHA started gaining recognition when they used MySpace* as their platform to spread awareness. They started gaining more exposure when bands showed their support for the movement by wearing ‘TWLOHA t-shirts’’ when performing on stage. Lead singers of popular bands, Paramore and Switchfoot. Currently TWLOHA has a fairly good amount of exposure to the community and society, but in order to reach out to more, staying stagnant is not the solution. Bands can continue wearing t-shirts to show support, and TWLOHA can regularly update their Facebook and MySpace’s statuses but only the same people will get their message. The number of people who are facing depression and going through self-abuse and giving in to drugs for solution are mostly youths and it is widely known that social networking sites are very popular amongst youths. Hence, I recommend them to use popular sites such as twitter, facebook and tumblr as the main medium. Poster would be the secondary medium to spread a little bit more awareness and lastly the supporting medium would be a viral video where target audience can relate themselves. *MySpace: TWLOHA used MySpace, as a platform to spread awareness back then in 2006 as it was a very popular social networking site. It was even more popular than Faceboo k. Concept Building a) The use of Social Media TWLOHA has already established a facebook page and has garnered more than 1 million likes. In addition, their official twitter page has more than 165,000 followers. In order to spread more awareness, something has to happen so people can talk/discuss/debate/comment about it. This is what you call a ‘trending topic’. One good example was the recent Japan earthquake that took many lives. A trending topic emerges with ‘PrayforJapan’ as a hashtag. TWLOHA has a day dedicated to the movement itself: TWLOHA Day. This  year, TWLOHA day will be on November 13th. TWLOHA is simply a day where you literally write the word: â€Å"love† on your arms. Not many people are aware of this day; hence if TWLOHA can get their supporters (those who follow them on twitter and like them on facebook) to spread it through their statuses, this would really help a lot. Step 1: TWLOHA to post a status on TWLOHA day. Step 2: Get artists to tweet about it, post on their official facebook page. Step 3: Update on what is going to happen, what should people tweet about? Step 4: Few days before the TWLOHA Day, constantly update on facebook and twitter to remind people. Step 5: On November 13th, get everyone to tweet about TWLOHA Day. Make it a trending topic! What is the update on? Here’s the catch. On TWLOHA Day itself, get everyone to tweet on ‘LoveistheMovement’. Basically they can tweet about anything from giving encouragement to people to sharing their stories or how TWLOHA has helped them. They just need to remember to leave the hashtag #loveisthemovement. If everyone tweets about it, tweets it lots of times, then #loveisthemovement will become a trending topic on twitter, it will be known worldwide. People will click on it to find out why is it trending and eventually they will know about TWLOHA movement. Everyone will then join in the cause and spread awareness to their friends. b) Web Banner Web banner is a cheap and fast advertising because almost everyone who has a computer will access the Internet and when they do, these ads will on various websites, and if they are good enough they will respond to our intended call-to-action. In order for your web banner to be recognized, you have to choose a popular website but you have to make sure it reaches out to your target audience and not just anyone in general. In this case, my target audience is people who are facing depression and self-harming themselves. People who are having drug addiction problems as well. And these categories of people normally lie within the youths. I have decided to go for www.perezhilton.com because a lot of youths, young adults and basically adults goes to that website to check out on gossips and what not. His  website is very popular worldwide. Perez blogs about anything celebs. Celebrities going into rehab. Who’s dating who and etc. c) Poster A very common and traditional way of promoting your brand, cause or service. A poster has to be very attention grabbing so people will stop to take a look. Since TWLOHA is a movement to help people, we can use gory pictures (for e.g. a girl cutting herself and bleeding) or we can make use of a really good tagline that draw people in and make them check out the official website.

Sunday, July 21, 2019

Advantages and disadvantages of the oligopoly market system

Advantages and disadvantages of the oligopoly market system This essay will discuss the advantages and disadvantages of the oligopoly market system. Supermarket has brought into the service for man for long. The roots of supermarkets are the Co-operative of the nineteenth century. At the beginning of the early 20th century the people come up to an idea for selling goods. After that there become the first Supermarket which was set up in January 12th, 1948 in UK. (Brainy History, 2010) As soon as the first supermarket has been set up, a large number of supermarkets came out such as Tesco and Sainsburys. The supermarket industry is now developing in a very high speed. As the supermarket is one of the great improvements in peoples daily life, it becomes one of the most important places for all the people. Today, the supermarket industry in UK has already been changed into oligopoly market. This essay will discuss the characteristics of oligopoly market, and then discuss the kinked demand curve, non-price competition and the marketing mix in the o ligopoly market. First of all, an oligopoly market means that several relatively interdependent companies which concentrate the supply and compete with each other. Therefore, this become highly competitive and the oligopoly companies sell the homogeneous products which are branded. (Tutor2u, 2010) If the company sells the homogeneous products, the consumers will not get the new and better product in a very short time because of the competitive between the firms. They all sell the same product so that there wont be pressure for them to be survived in the UK Supermarket market. Another characteristic of oligopoly market is that the market has been controlled by a few big firms. As a result, these companies will control the market as they like. That may let another characteristic happened which is called price maker. (Tutor2u, 2010) Price maker is a kind of people or firm who set up the price for the product in the market. These people could easily control the market in a way the oligopoly firms want, s o that the consumers will not get some preferences in this kind of market, such as discount, promotion and so on. Therefore, from the characteristics above, it easily shows that the oligopoly market does huge harmful for the normal consumers. If the UK supermarket keep on being like this, the consumers will not get preferences anymore. The next point which is going to talk about is the kinked demand curve. The blank area is where price stability happens (from figure 1). These oligopoly firms always use the non-price competition to increase their output quantity. According to these two figure, in this case, there are no rising in price so that the consequence is what consumers want to see. Non-price competitions, is a kind of competition which is not focus on the price. That shows there are many other competitions in this market. From the Tesco.com and Asda.co.uk, it shows that the Big Fours official websites are some promotional activities, for example discount and cash back. Although, there are some different methods for non-price competition. Figure 1: Figure 2: Reported by TIMESONLINE 2007, Tesco, Asda, Sainsburys and the former Safeway, and the dairy companies Wiseman, Dairy Crest and Cheese Company are doubt for the dairy product price in 2007. As a result, Tesco possibly get a number of number for about 80 million bill. After that, Tesco is going to get back the money by law. So that the case shows that there are some mistakes in this market system. This may also damage the market system too and the consumer confidence can be lost at the same time. The last and which is the most important that can not be ignored is the marketing mix for the oligopoly market system. First of all, in an oligopoly market, the place for which the consumers can go to buy the products are mainly the Big Four. The consumers can not have many different choices for choosing the place to buy things so that Big Four has already control the market as they want. Then, the price can just set up by the price maker. In an oligopoly market, the price maker is the oligopoly firm which shows that the firms can set up the price as they want. For the product, every oligopoly company produces homogeneous product and service. The Big Four use their selves advantages to build high barrier to entry which is to protect their market share. These will make the consumers own less choices for buying the product. Promotion also doesnt always happened in the oligopoly market. All in all, the oligopoly market do harmful for the consumers. In conclusion, from the discussion above, we know that the characteristics of ver, the maximum competition in the oligopoly market can be advantageous to the improvement in providing various products to meet the needs of consumers. It will be meaningful in their oligopoly market and the marketing mix and kinked demand curve shows that the oligopoly is beneficial to the consumers. And oligopoly is also beneficial for sellers too. What is more, our consumers are able to enjoy a well-developed purchasing environment.

Evaluating the Growth and Competitive Strategy of Coca Cola

Evaluating the Growth and Competitive Strategy of Coca Cola INTRODUCTION: The Coca-Cola Company is the worlds largest beverage company, largest manufacturer and marketer of non-alcoholic beverage concentrates and syrups in the world and in one of the largest corporations in the United States. The Company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton at Atlanta USA, in 1886. They used to make Coca-Cola syrup by melted sugar, water, and some other ingredients (especially coca leaf and the kola nut). Frank M. Robinson, Pembertons bookkeepers, was the person who suggested the name Coca-Cola. The company has 92,400 employees in 200+ countries. It refreshes the consumers nearly 1.6 billion per day. The companys portfolio includes 13 billion dollar brands. The Coca-Cola Company is a nonalcoholic beverage brands which is the worlds largest manufacturer, distributor. It is worlds most valuable brands where the company got license for more than 500 nonalcoholic beverage brands mostly sparkling beverages and a mixture of still beverages such as water, juices, teas and coffees, energy and sports drinks. Basically, the company produces beverage concentrates and syrups which are sold to authorized bottling and canning operations (which are called Bottlers) where they manufacture the concentrates and syrups to produce finished beverage products (The Coca-cola, 2009). It has worlds largest distribution networks through bottling partners, distributors, wholesalers, and retailers. FINANCIAL POSITION: Revenue US$ 31.0 Billion (FY 2009) Operating income US$ 8.23 Billion (FY 2009) Net Income US$ 5.82 Billion (FY 2009) Total Assets US$ 48.7 Billion (FY2009) Total Equity US$ 24.8 Billion (FY2009) One year Growth: 3.0% Income Growth: 17.5% Employee Growth 0.4% Coca-Cola, a $62 Bn Brand (The Coca-Cola, Annual Report, 2009) COMPETITIORS: PepsiCo Nestle S.A. Dr Pepper Snapple Group Cadbury Schweppes plc Group Danone Kraft Foods Inc. THE COCA-COLA COMPANYS GROWTH: 1886-1892: The Coca-Cola Company was acquired the complete ownership of its business by Asa Candler for $2300 in 1891. In 1898 the company entered the market of Canada and Mexico. 1893-1904: An invention into a business, introduced promotion, advertisement, building plants in Chicago, Dallas and Los Angeles, establishing first bottling franchises. 1905-1918: Cuba and Panama became the first two countries outside the U.S. to bottle the Coca-Cola. The company started delivering a unique bottle to ensure people are getting real Coca-Cola with free of cocaine, and introduced new shape of coke bottle. 1919-1940: The Company was sold for $25 million to Atlanta banker Ernest Woodruff and a group of investors in 1919. The Company established a manufacturing operation in France in 1923. The company became the public limited at $40 per share. It delivered 53 countries worldwide. 1940-1959: Expanding in 120 countries, promoting the word COKE, setting up new Coca-Cola plants in North America and Europe. 1960-1981: Expanding with new flavors, Fanta, Sprite, TAB, Fresca, acquiring the Minute Maid Company, promoting exciting and dynamic advertisement. In 1960, metal cans were introduced first time which are now available in the market. 1982-1989: 165 countries enjoyed Coca-Cola, introducing Diet coke, Cherry Coke. 1990-1999: 200 Countries enjoyed Coca-Cola, associated with Sports including the Olympic Games and FIFA World Cup. 2000-Now: More than 200 countries enjoy Coke, delivering global marketing platform. Ingredients and Packaging The Coca-Colas Manufacturing and Distribution Process: Ingredients and Bulk Packaging Concentrate Plants Transport Production and Sales Facilities Third-Party Transport by Rail/Road SalesMarketing Equipment Consumers Customers e.g.Tesco, Asda (Coca-cola Enterprise, 2009, Corporate Responsibility and Sustainability Report) THE COCA-COLA BUSINESS SYSTEM: The Coca-Cola Company and/or subsidiaries only produce syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Enterprise (CCE) is the largest bottler of Coca-Cola beverage who manufactures and distributes the most popular beverage brands in the world. The CCE is one of more than 300 bottling companies CCE delivered approximately 41 billion bottles and cans in 2009. It represents approximately 16 % of total Coca-Cola product volumes. It creates revenues of $21.6 billion, with free cash flow of $872 million (Coca-Cola Enterprise, 2009). In North America, it operates 46 U.S States and all 10provinces of Canada, composed of five business units. It has 59 production facilities and 314 principal distribution facilities. It also has 59000 employees in US Canada. In Europe, it has 16 beverage production facilities and 35 principal distributors facilities with approximately 11000 employees. (www.answer.com) THE COCA-COLAS USE OF STRATEGIC CHOICES: Strategic choices are concerned with decisions about an organizations future and the way in which it has to respond to the myriad of pressures and influences as a result of its immediate and macro environment. To this end there are three basic choices to be made as shown below. Strategic choices Strategic choices Methods for pursuing strategies The choices about how strategies are to be pursued Strategy directions The choices of products and markets available to an organization Bases of competitive Strategy The choices as how to an organization positions itself in relation to competitors Bases of competitive Strategy directions Methods for pursuing Strategy strategies Whittington (2008, p. 217) Bases of competitive strategy: This area has to do with how Coca-Cola has positioned itself in relation to its competitors. The Coca-Cola Company competes in the non-alcoholic beverages segment of the commercial beverages industry. The non-alcoholic beverages segment of the commercial beverages industry is highly competitive, consisting of numerous firms. These include firms that, like Coca-Cola, compete in multiple geographic areas, as well as firms that are primarily regional or local in operation. Competitive products include numerous non-alcoholic sparkling beverages; various water products, including packaged, flavored and enhanced waters; juices and nectars; fruit drinks and dilatable (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other non-alcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink form. In many of the coun tries in which Coca-Cola does business, including the United States, PepsiCo. Inc. is one of its primary competitors. Other significant competitors include, Nestlà ©, Dr Pepper Snapple Group, Inc., Group DANONE, Kraft Foods Inc, and Unilever etc. In certain markets, its competition includes beer companies. Coca-Cola also competes against numerous regional and local firms and, in some markets, against retailers that have developed their own store or private label beverage brands. The strategy clock: competitive strategy option: High Differentiation 2 4 Hybrid Focused differentiation 5 3 Perceived Product/ Service 2 Low price 6 No frills 7 1 Strategies destined for ultimate failure 8 Low High Low Price Whittington (2008, pp. 225) The strategy clock above represents different positions in a market, where customers or potential customers have different requirement in terms of value for money. Coca-Cola has therefore taken the strategy option of hybrid, in which case it maintains its price but tries to differentiate itself from competitors. The Company has had a mix of pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, and brand and trademark development and protection. In this regard Coca-Cola has increased its annual marketing budget substantially, launched many new products, and developed a model to help its retail customers maximize their sales while it continue to plan for the future. The risk of this choice is that one could lose market share due to its low prices but then it can be tackled through economies of scale where the company produces in large quantities to cover cost and tries to penetrate different geographies as is the case of Coca-Cola. This choice has actually proved beneficial to Coca-Cola even though its market share has not grown tremendously as one would think over the last ten years but it definitely has a much higher market share than its competitors, especially Pepsi Co. This has been possible for Coca-Cola due to its recognized brand name and strong presence in so many geographies including Africa, Asia, Europe, Latin America, North America and the Pacific spanning across 200 countries. Strategy Direction: This has to do with the scope of a company in terms of its products. Over the last few years Coca-Cola has introduced a lot of products to its portfolio, including the recent Coca-Cola zero, which sold more than 600 million cases globally. Today Coca-Cola does not only deal in non-alcoholic soft drinks, but it also makes a lot of juices and juice drinks, still and carbonated products. As a matter of fact Coca-Cola has more than 3,300 products in more than 200 countries. In general one can rightly say that Coca-Cola has gone into diversification since it has not only shifted from soft drink to juices and even energy drinks but has also ventured and penetrated larger market over the years. Diversification is simply a strategy that takes the organization away from both its existing market and its existing products. We have therefore used the Ansoff matrix below to identify the strategy direction which Coca-Cola is taking Box D, which is diversification. The Ansoff matrix provides a simp lified way of generating four basic alternative directions for strategic development. Strategic directions (ansoff matrix) Products Existing New A B Market penetration Product development Consolidation C D Market development Diversification Existing Markets New Whittington, (2008, p.258) Diversification happened to be a good strategic option for Coca-Cola as it helped the Company to break new grounds in business. For instance a new product like the Coca-Cola zero did so well in terms of sales. This therefore impacted positively on the companys market share. Again shifting from soft drinks to energy and sports drinks also gave Coca-Cola an opportunity of a larger market share. However diversification can be capital intensive as not all organizations will be able to cope with the finances involved since a lot of finances will be needed to go into research and development for the new product. For instance Pepsi-cola once came up with a new product called Meca cola but it wasnt successful and the product was withdrawn later on. Surely there will be a lot of laboratory works and feasibility studies to go with a new product and this will equally require skilled people getting involved and consequently hiring more employees so if the organization does not have enough finances it may not be able to cope. Again the organization which decides to diversify will put in place an adequate amount of public awareness in terms of advertisements and trainings. This may involve using news papers, television, internet etc. All these can be very enormous for an organization so suffice it to say that diversification requires careful planning. Methods for pursuing strategies: Most of Coca-Cola products are manufactured and sold by its bottling partners. The Company typically sells concentrates and syrups to its bottling partners, who convert them into finished packaged products which they sell to distributors and other customers. Separate contracts (Bottlers Agreements) exist between the Company and each of its bottling partners regarding the manufacture and sale of Company products. Subject to specified terms and conditions and certain variations, the Bottlers Agreements generally authorize the bottlers to prepare specified Company Trademark Beverages, to package the same in authorized containers, and to distribute and sell the same in (but, subject to applicable local law, generally only in) an identified territory. The bottler is obligated to purchase its entire requirement of concentrates or syrups for the designated Company Trademark Beverages from the Company or Company-authorized suppliers. Coca-Cola agrees to refrain from selling or distributing, or from authorizing third parties to sell or distribute, the designated Company Trademark Beverages throughout the identified territory in the particular authorized containers. The Coca-Cola Company has created and achieved a strategic lock-in such that it has achieved dominance in the industry. For instance many people will think of Coke once they think of using or taking a soft drink. Strategic Implementation: International strategic management is divided by Strategies monitoring, goal setting, strategies formulation, strategic implementation. Mostly, companies is going to face challenges when they implement their strategies. There are following challenges such as; Resistance to change and inertia Insufficient attention to context Wrong choice of style for managing the change Education, participation, intervention, direction, coercion Insufficient understanding of power and political processes Lack of clarity Lack of stakeholder support Insufficient resources or capabilities Say in example coca cola Company decided to launch a new product in the market. So they consider with how do they decide what new product to sell? And who to sell them to? After that company has to do market research through the hypothesis test. They can do research two methods. Such as primary data and secondary data methods. According to coca cola company products they can do the following research such as; Desk research which is identify their gap in the market in particular product Detailed research which is using small groups like qualitative research such as survey. Quantitative research which is a large scale surveys to collect information. This method can identify which type of product and what design of product Trial test market which is a sample that mean company launch their product in the market after finishing and if consumers like the product they can increase their production and tracking success of product and in the other hand if consumers dont like the product they can stop their new product activities. People: People are a most valuable asset and greatest liability in any organization. If people dont perform well with productivity standards, provide good service business that will affect the organization business is doomed. Mostly organization select the people who can do get more jobs done, developed implement support program to the people and sell their goods and services. Employees are the best source of competitive advantage because cant copy by the customers. In case coca cola companys employees are sacrificing their competences within organization. They treated employees as good as well. They have to maintain their organizational structure to motivate their employees. As a reason that can do their work well done company needs to implementing compensation, performance management, training, reward and retention programs. Finally they may able to stave off competitors. They wanted caliber people for this century. They would use facts and the knowledge in order to add value to the organization. In any stage everyone should have the same information in order quickly put it to effective and profitable use. They believed having right people in right place can create competitive advantage. People participate all levels of product delivery from production workers to salespeople and corporate managers in Coca-Cola Company. Rebuilding the coke bubble is important issues of people within the coca cola company. Coca cola company is unable to control their people internally because poor handling of public relations. In globalization Coca-Cola Company will increase social pressure say as community friendly. Coca cola Companys future profitability depends on societal marketing with on ethics and corporate social responsibility. Cola Company has challenge with profitability and responsibility into stakeholders such as consumers, customers, employees, communities, governments and environment. Culture is effect on Cola Company with their managers and workers. If they dont have warm and genial culture they will face among staff and managers likely say staffs will not be motivated to work say in example staff may have to lose their rest days. This cause will effect with staff will be tired from their day to day working and also not have time to enjoy with their family. I think Coca Cola Company has warm culture because success of their company mainly depends on their employees. They sacrificed their skills and ability on their particular task. Company has friendly environment and they motivated themselves. Resources: Appropriate resources are time, money, talent and tools. Water is a main source of coca cola companys products. It is a limited resource. Which is availability, quality and sustainability nature resource? In addition principal raw materials are nutritive and non- nutritive sweeteners. Nutritive sweeteners are High Fructose corn syrup (HFCS) and Sucrose. Which is form of sugar? Which are available from numerous domestic sources? Those are fluctuation of market price. Coca Cola Company has no experience in difficulty in nutritive sweetener. Coca cola bottlers sales and services (CCBSS) is limited liability Company owned by coca cola bottlers. Non-nutritive sweeteners are aspartame, acesulfame, potassium, saccharin, cyclamate, sucrose. These raw materials are ready to available from numerous sources. Aspartame is a important non-nutritive sweetener. This is used alone or mixed with other sweeteners. According to coca cola company has above production factors such as people, system, raw materials, capital and brands etc. focus on the last ten years coca cola company has changed within the production factors to improve their business efficiency and competitive with other companies. Mostly start of their production people is most part of their business. Increase the cost of production is going to affect to decrease the marginal revenue and increase the marginal cost. Coca cola has Increasing completion which that they can develop their business in globally. In the economics most part is production factors which are limited resources and scarcity. With the limited resource Coca Cola Company has many choices. They consider with opportunity cost. I suggest that Coca Cola Company is using more with their production through water. Water is unlimited resources. So they cant use without control. Because geographical condition is going to affect in the environment, that is also affected to people. Finance: Coca Cola Company is doing their business with not only their money but also they have debt. Due to coca cola is a global presence and strong capital position now. They can increase their funds through low effective cost. In order to they could achieve mix of short term and long term debt and mix of fixed rate and variable rate debt. As a result is lower overall cost of borrowing. Basically funds are vital in order invest in new asset including people, machinery. The structure change would require more funds in order to move closer to the customer. It considered how the company has been raised the fund both internally (retain profits) and externally (capital markets sources: long term loans, share issues) over ten years. Lower interest rate is increase to consumer demand in economy. In this situation Coca Cola Company will increase their debt as result of low borrowing rates. It can use of debt on innovation of new products. In the point of view Coca Cola Company has spent less cost and also sell low price to the people. Due to this low price people get feel cheaper products in coca cola. Most of the non alcoholic beverage industry particularly coca cola company has high sales due to they have got major role in success and growing market in non-alcoholic beverage industry The non-alcoholic beverage industry has high sales in countries outside the U.S. According to the Standard and Poors Industry surveys, For major soft drink companies, 32 there has been economic improvement in many major international markets, such as Japan, Brazil, and Germany. These markets will continue to play a major role in the success and stable growth for a majority of the non-alcoholic beverage industry. This analysis basically examines the local, national and world economy impact which includes issues of recession and inflation rates. Since the September 11 attack the world has been facing a rapid change with increase instability further more give to the period of recession there has been a cut in the interest rate by ten times due to which the companys can increase the use of debt as result of low borrowing rates. Cola company contracts with larger number of bottling partners in the world to increase their distribution of beverages. The Company has threatened of stability due to the dependent relationship that impact with bottling partners. GROWTH ACROSS ALL CATEGORIES: 2008-2020 Percentage of NARTD Industry Incremental Growth: Vol. Value Sparkling 17% 24% Juice Juice Drink 13% 19% RTD Tea / Coffee 18% 13% ENERGY 4% 12% Packaged Water 25% 10% Sports 5% 9% (The Coca-Cola, Annual Report, 2009) Winning with Coca-Cola TM + Core and New in Developed and Emerging Markets: COCA-COLA TM CORE AND NEW MEXICO 3% 12% TURKEY 5% 24% RUSSIA 7% 13% BRAZIL 8% 18% S AFRICA 4% 6% CHINA 11% 20% Volume CAGR 2005 2008 Coca-Cola TM Growth Potential Is Just Beginning To Be Unlocked: (2008 PER CAPITA) Delivering Through Unique Global System Capabilities: Consumer Consumer Marketing Shopper Coca-Cola Growth Franchise Leadership System Customer Commercial Leadership CONSUMER MARKETING: 1.6 Bn serving per day 1 MM per minute 206 Countries CUSTOMER LEADERSHIP: 20 MM customer per week 7 MM Coolers FRANCHISE LEADERSHIP: $64 Bn supply chain 900 + mfg operations 8500 sales centers and warehouses 500,000 vehicles KEY SUCCESS FACTORS: The Coca-Cola Company is one of the largest, most successful and most widely recognized corporations in existence. Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition. Research shows that its trademark is recognized by over 94% of the worlds population. There are many factors contributing to Coca-Colas success. It is believed that their key success factors are Marketing, Innovation, and Globalization. MARKETING: Coca- Cola is seen as one of the winning business model. They were among the pioneers of advertising techniques and styles used to capture the markets. Through its intense marketing campaigns, Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke. This image has been subconsciously installed in our brain by the advertising campaigns that show Coca-Cola associated with good times. Marketing Strategy of Coca-Cola: Speed up carbonated soft-drink growth, led by Coca-Cola. Selectively expand the family of beverage brands to oblige gainful growth. Develop system productivity and capability together with bottling partners. Provide customers with inspiration and consistency to generate growth across all channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere. Incorporated promotional activities. (Www. Scribd.com) INNOVATION: Coca-Cola has been able to continue to exist and develop in an ever-changing market because of its ability to steadily innovate and deliver new products. Coca-Cola began to a strategy referred to as play to win innovation. The company started operating in a decentralized environment that was unfeasible in few years ago. Now Coca-Cola offers nearly 500 different products in and is still dominating the beverage industry. This is made possible by the companys ability to innovate and adapt to changing markets. Innovation brings markets faster. To satisfy the needs of older consumers, the Company made sophisticated Soda for social occasion. The Coca-Cola Company develops innovative premium brands, such as; Burn Soft Drinks- now in 85 countries. New Burn Intense Soft Drinks- Now in 7 countries. Illy Coffee- Now in 18 countries. The Company is also acquiring and expanding premium brands, such as; Making Glaceau vitamin water will be next global brand. Investing in premium platforms, such as; Innocent, Juice Smoothies, Lunch pack Smoothies, 100% NFC Orange Juice. Now they are in 11 countries in Europe. GLOBALIZATION: Todays big business takes place on a global scale, and Coca-Cola is no exception. Technology is continually changing business, and these constant changes have been making it more feasible and profitable for business to expand their operations globally in order to serve all different types of diverse markets around the world. Coca-Cola is taking advantages of the large revenue opportunities made possible by participating in global market and now offers products in 200+ countries around the world. $ 20 TRILLION GDP GROWTH BY 2020: Global Real GDP ($T) $70 $50 2020 2008 INCRIMENTAL GLOBAL GDP GROWTH RATE: COUNTRY / REGION PERCENTAGE Rest of the World 21% China, India, Latin America 39% USA 21% Japan 3% Europe 16% THE COCA-COLAS CONFIDENCE IN THE BEVERAGE INDUSTRY LONG TERM OPPORTUNITIES: 5% CAGR 145 Bn Cases 4% CAGR $1,100 Bn 55 Bn Cases Incremental Growth $500 Bn Incremental Growth 90 Bn Cases $600 Bn 2008 2020 2008 2020 Industry Value Industry Volume TRACK RECORD OF PROFITABLE GROWTH: GROWTH SINCE 1977 22X 16X 13XXX 6X 9X 4XX Operating Income Net Revenue Operating Income Operating Income Net Revenue Net Revenue Total World Rest of World UNITED STATES HEALTHY SYSTEM INVESTING TO GROW: Higher Margin Reinvesting -Long term Improving Profitability Capital Expenditures Return on Invested Capital EBIT / Revenue 14.9% 14.6% 11.2% 13.8% $4 Bn $6 Bn 2005 2008 2005 2008 2005 20088 Comparison of Five Year Cumulative Among The Coca-Cola Company, The Peer Group Index and The SP 500 Index: Total Return Stock Price Plus Reinvested Dividends: KO Peer Group SP 31/12/04 $100 $100 $100 31/12/05 $99 $111 $105 31/12/06 $122 $132 $121 31/12/07 $160 $158 $128 31/12/08 $121 $120 $81 31/12/09 $158 $146 $102 The total return assumes that dividends were reinvested quarterly and is based on a $100 investment on December 31, 2004. PERFORMANCE AT-A-GLANCE: 2007 2008 2009 Unit Case Volume (in billions) 22.7 23.7 24.4 2007 2008 2009 Net Operating Revenues (in millions) $28,857 $31,944 $30,990 2007 2008 2009 Operating Income (in millions) $7,252 $8,446 $8,231 2007 2008 2009 Operating Cash Flow (in millions) $7,150 $7,571 $8,186 2006 2007 2008 2009 Total Assets (in millions) $29,963 $43,269 $40,519 $48,671 Long -Term Debt (in millions) $1,314 $3,277 $2,781 $5,059 The Comparison with PepsiCo: PepsiCo is the main competitors and threats to the Coca-Cola. (Year Ended December 31, 2009) (In Millions except per share data, and no.) DESCRIPTIONS The Coca-Cola The PepsiCo Total Assets