Recommendations of marketing approach for Yorkshire Smoothies 2035 Essay

Recommendations of marketing approach for Yorkshire Smoothies 2035 - Essay ExampleHowever, due to the presence of domestic help as well as international competitors, companies willing to penetrate in the global market, should take well marketing strategies to survive in long put across. Here, the marketing strategies of Yorkshire Smoothies will be discussed in terms of pains analysis and Marketing Mix to ensure sustainability and profitability for the company in global market.Yorkshire Smoothies is a UK base contemporary fruit beverage brand, flourishing in the premium segment of fruit based health drinks. The products are specially designed for the health conscious consumers made by locally grown innate fruits. However, the company has taken a pricing strategy for keeping their price above any another(prenominal) retail brands available in the supermarket in order to attract the premium segment of the retail customers. apply glass bottle instead of plastics, using locally g rown raw materials, sponsoring and arranging promotional events in annual folk music festival are some of the examples of sound ethical practises maintained by the company.Success of Yorkshire Smoothies in UK market has influenced the company to expand their business in developing nations such that in India (Bennet, 2008). After receiving inquiry from a significant distributor, the company is seriously thinking of capturing the market opportunities. Hence, the company necessitate to analyze whether they should standardize their marketing strategy and production process in India or they should adapt the strategies habitual in the country in order to ensure sound business operation and long run profitability in Indian market (Solberg, 2002).For the purpose of expansion of business of Yorkshire Smoothies in India, the company is take to analyze the factors contributing to their product acceptability and growth in the UK market and compare those contributory factors in terms