Kellogg's Nutri-Grain Coursework Example | Topics and Well Written Essays - 2500 words

Kelloggs Nutri- penetrate - Coursework ExampleTo main(prenominal)tain the cash flow target, the company should maintain their minimum monthly closing balance. To maintain the brand position in the market, the company abide increase their profitability by minimum 3% or the company may increase their shareholders returns by 15%. Moreover, increased habit of social media and online platform can be extremely beneficial for the company to increase preference of the distinct offerings of Nutri-Grain. Table of Contents Executive Summary 2 2 selling Environment 6 PESTEL summary 9 Market Analysis and Current Market Situation of Kelloggs 11 SWOT Analysis of Kelloggs Nutri-Grain 11 Marketing Objectives 13 Marketing Strategy 15 The Actual Marketing Programs 18 Market Control Mechanism 18 References 19 Research and Planning Will Keith Kellogg and Dr. John Harvey Kellogg were the co-inventor of Kellogg Company. Over a period of more than 100 years of successful existence amid the global consu mer market has been stark(a) by Kellogg Company with its continuous focus on rendering an assortment of products that fulfil different health oriented needs of consumers. The company offers a manakin of convenience nutrients such as cereals, cereal bars, cookies, crackers, fruit-flavoured snacks, toaster pastries, frozen waffles along with vegetarian foods. The organisation was established in the year 1906. The current market situation of Kelloggs has witnessed a considerable extent of upsurge in terms of the companys market share and profitability as compared to other convenience food companies. Within the current market environment, the leading brands of Kelloggs include Cornflakes, Special K, Rice Krispies and Nuri-Grain. The main purpose of Kelloggs Company is to nourishing the families so that they can flourish and drive (The Times, 100, 2013). The prime market customers of these leading brands under Kelloggs include health conscious people, regular office-goers, young and g rowing male as well as female section of the society. Among these leading offerings, Nutri-Grain is a one type of eat cereal along with breakfast bar offering of Kellogg Company. The breakfast cereal product of Nutri-Grain is made up of wheat, corn along with oats. The consumers in the regions such as Australia, the United States, the United Kingdom, South Africa and Canada among others are quite hearty of the Nutri-Grain offerings. There is a variety of offerings beneath Kelloggs Nutri-Grain product such as Kelloggs Nutri Grain Fruit Crunch, Kelloggs Cereal Bars, Kelloggs Nutri Grain Cereal Bars, Kelloggs Fruit-Fusion with Antioxidants, Kelloggs Nutri-Grain Soft Bakes among others. Now-a-days, with an increased level of health consciousness amid most of the families on a global basis, they have increasingly decorous fond of starting their day started with Kelloggs products. In this regard, Nutri- Grain has several nutritional components that carry healthy benefits to a human bod y (Kellogg NA Co, 2013). With these considerations, the main objective of the study is to prepare a marketing plan for Kelloggs Nutri-Grain based on the findings associated with the current market scenario of Kelloggs. This study also describes a terse SWOT analysis of Kelloggs Nutri-Grain product. With respect to the SWOT analysis, a precise set of marketing objectives is enumerated to ascertain that Kelloggs Nutri-Grain attains greater profitability in the future. Marketing