Advertising and its classifications: jib fowles appeals in pandora’s jewelry ad. Essay

Advertising and Its Classification Advertising Fifteen Basic Appeals by Jib Fowles. Jib talks in his essay about how advertising enticesus us through imagery approaches,The power of imagery in marketing is substantal. We can becalled walking advertisements,from the jewelry we wear to the enclothes on our feet we are promoteing brands and logos everyday. The ad for PANDORA Jewelry found in the December 2011, issue of Real Simple magazine,Pandora has a posh beutiful char, wearing away dark color clo thing, creationnering in her husbends eye longly. She has her left hand on her chin with a georgus set of sound, and just about not as demonstrable pandora bracelets on her rist.The Pandora ad reads UNFORGETTABLE MOMENTS in the bottom righthand box seat. This ad successfully illustrates three of Fowless appeals the command for prominence, the need for attention, and the need to strain. The first appeal we define at work in the ad is the need for prominence. Jib Fowles defines this need To injoy prestige and high social status. discribes it as unambiguously classy. we master the beutiful cleaning woman in the ad she is flawless not one frizzy har out of place her makeup is natural, and every thing is blurry in the background.That illustrates the jewelry is classy enouf to sell its self. Another way we see the need for prominence is, In the top left hand corner you see the set of rings seperated, it has three Eternity Rings priced at a woping $135.00 a public security, the heart and peral rings are $285.00 a peice. wearing such expencive peaces are a way to say I am worth a lot and you should advert up to me. The bottom left corner has a picture of an O in a box with a crown on top, this is a tradmark of Pandora. This tells us if we wear pandora jewelry we can withal apear classy and injoy a high social status.Markters are targeting men in this ad, he clearly just gave his significant other the ring and she is gazing in his eyes sensualy. Promoters a re enticing men with a promotional sale Buy $150.00 dollers of pandora jewelry get a pandora ring valued up to $50.00 dollers free. Men eat an hunting gathering mentalidy, thay always want the best of things.It also seems to suggest that, if he gave his significant other this jewelry he will have an persistent moment as well. The second appeal we see at work is the need for attention. Fowles defines this appeal as The desire to exhibit ourselves in such a way to make others look at us is a primitive, insuppressible instinct. He also discribes it as wemon who want eyes upon them know what they should do. The woman in this ad is wearing a suggestive lacy blouse, witch tells us she wants to be noticed. Every thing behind her is blury so all you see is her. As we see the need for attention still there are several other ways to sell jewelry, the ad out of Real Simple magazine for pandora, is resembling to most other ads in differing magazines.The woman is receving a gift from a si gnificant other, a peice of jewelry to make other women look twice at her. markters of this appeal are targeting wemon in this ad because we look to other wemon for trend setting peices. The advertiser chose this appeal wisley, all jewelry screams look at me. Consmers will want to purchase this ring because you can wear it in so many different ways, or one peice alone, eather way the peice stands doninant to what she is wearing. The final appeal in this ad acording to Fowels Fifteen basic appels is the need to achieve.Fowels defines this appeal as The drive that energizes people, causing them to strive in their lives. He also discribes it as a need to attain a higher standard. we see this appeal at work because the woman in the ad is not doing any thing but siting infront of her significant other with the look of achivement. She has the best significant other in her life, this is what her look tells us. Marketers are successfully useing this appeal. Men want to buy their woman this brand of jewelry because, Pandoras collection is inspiring, hand-finished, its signature style, and it is a customizable jewelry line.The consumsr of this product wants a timeless orignal peace of jewelry. In this appeal, the need to achieve pulled from the December 2011, Real Simple Magazine Pandora ad, the target is a man because all you see in the ad is her wearing the ring set and some braclets. At the bottom of the ad you see a gift rap bow telling us he bought her the best gift a man can get a woman a ring symbolizing his love and comentment. This add successfully illstrated three of Fowles appeals, the need for prominence, the need for attention and the need to achieve.Fowles has taught us to be more conscious of the soliciting taking place every day. Wemust train our brains to filter out the things we want from the things we need. about imporantly to sheld our childern from the potentally self sabotaging labeling going on in the world today. We want our children to make up thier own minds on whats cool, not what promoters think is cool. Lets teach our kids to be alone(predicate) all on thier own.